Government recognises household and business energy flexibility as core to delivering clean power by 2030
The Department for Energy Security and Net Zero has published the joint NESO and Ofgem Clean Flexibility Roadmap, outlining how Great Britain can develop a smarter, cleaner, consumer-focused energy system.

25 July 2025 · 2 min read
The Department for Energy Security and Net Zero has published the joint NESO and Ofgem Clean Flexibility Roadmap, outlining how Great Britain can develop a smarter, cleaner, consumer-focused energy system.
The government’s roadmap targets up to 66 GW of flexible power capacity by 2030, where households and businesses actively contribute to clean generation and system flexibility and reap the rewards of the country’s clean energy ambitions. This system will enhance energy security and resilience, while also promoting job creation and economic growth.
At Joulen, this roadmap speaks directly to the work we’re doing to enable homes and businesses to actively participate in the energy system and unlock flexibility at scale, and benefit financially by doing so.
Here are the key takeaways that will underpin our transformation to a flexible, clean, consumer-led system:
This roadmap marks a step change in how consumers, technology, and markets will collaborate to accelerate the clean energy transition while unlocking up to £70 billion in system savings by 2050.
At Joulen, our AI software platform PARIS is the key to enabling system flexibility for our partners and customers. PARIS forecasts energy generation, consumption, and market conditions every 15 minutes, then analyses this data to optimise storage and trade across all energy markets, thereby maximising value and flexibility.
We look forward to collaborating with more businesses, energy providers, manufacturers, and renewable installers to embed flexibility and unlock tangible savings as we bring the vision for a flexible, consumer-led clean electricity system to life.
Chris Doherty, Managing Director, Joulen: “Joulen welcomes the government’s roadmap, which outlines the path to a smarter, more flexible electricity system that will strengthen our energy security and power clean economic growth. We will continue working hard to turn this vision into reality, helping households and businesses nationwide reap the rewards of the clean, democratised energy system of the future.”


